"As an Arab woman, I deeply understand the cultural and historical significance of hair in defining femininity and beauty. This profound appreciation led me to create a unique product of hair jewelry. I also wanted to make a difference in Arab Women's lives, which is why i invested my efforts towards sustainability and women empowerment, merged with artisanal craftsmanship. To me it was about creating headpieces that hold stories of heritage and meaning, while also taking care of our environment. In the process, I found my true essence of heart and purpose."